Fraser Deans is an interdisciplinary Product Designer, navigating teams through uncertainty. Empowered with the latest AI tools.
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Case Studies

Critical Features Unlocked 120 Enterprise Customers for E-Learning SaaS
Customer interviews, workshops and prototyping gave us the insights to achieve expansion into enterprise.
- SaaS
- Web
- E-Learning

New Product Direction for AI Startup, Acquired in 12 months
An AI pivot that led to a successful acquisition.
- AI
- SaaS
- HR Tech

Pioneering same-day delivery for major UK/US retailers
An important step in the evolution of ecommerce.
- eCommerce
- Logistics
- Web
Projects
Product Design Portfolios
A directory of inspirational product design portfolios
active
Thyself
AI mental health coach
active
Insight Pipeline
Automated customer research scheduling for continuous product discovery
active
Meaning Crisis Club
Community & book club around John Vervaeke's work on cognitive science, philosophy and meaning
archived
Awe
iOS and Android app helping people connect with urban nature
archived
Humane Tech London
Ethical tech meetups in London
archived