Hello, I'm Fraser.
I'm a product design lead with 15 years experience. Fascinated by complexity and systems.
Helping teams with product discovery, design and validation.
Yes, I code too!
Thinking about how AI might serve people 👫, planet 🌍
and design 🎨
Companies I've worked with
Case Studies
Critical Features Unlocked 120 Enterprise Customers for E-Learning SaaS
Customer interviews, workshops and prototyping gave us the insights to achieve expansion into enterprise.
- SaaS
- Web
- Browser Extension
- E-Learning
New Product Direction for AI Startup, Acquired in 12 months
An AI pivot that led to a successful acquisition.
- AI
- SaaS
- Web
- HR Tech
Pioneering same-day delivery for major UK/US retailers
An important step in the evolution of ecommerce.
- eCommerce
- Logistics
- Web
- Mobile
Businesses, side-projects and more…
Product Design Portfolios
A directory of inspirational product design portfolios
ActiveThyself
AI mental health coach
ActiveInsight Pipeline
Automated customer research scheduling for continuous product discovery
ActiveMeaning Crisis Club
Community & book club around John Vervaeke's work on cognitive science, philosophy and meaning
ArchivedAwe
iOS and Android app helping people connect with urban nature
ArchivedHumane Tech London
Ethical tech meetups in London
Archived
Contact me
Reach out, I love to chat.
fraser@fraserdeans.comView my resume